Video Analyzing Demo

So it’s great to have you back.
Today, I wanted to discuss the fact that the A I and the algorithms are more advanced these days.
And this is another strong reason why contextual targeting is, is making a comeback.
So today algorithms and A and A I are able not just to find placements, but really they are able to understand the meaning of the content and, and the pages of course, and, and, and with that then add placements in, in the right context context and imagine if you would have hundreds of thousands or even millions of articles or web pages and, and being able to exactly place ads that are related to what the content is on the page, page, not just keywords.
So let’s have a look at that.
So what you can see here is is a test that I did like let’s talk about somebody is, is writing a, a blog, an article on, on skiing and just the saying here that skiing is a great sport first.
Of all, the A I is able to find out the tags, the categories for, for this as you can see, cross country skiing, Nordic skiing, skiing, sport and, and so on.
And of course, it finds, or looks at the, the brand safety and this is a perfectly fine and brand safe statement to show ads for.
And also it takes a look at the, the marketing categories and in this case, the I A B tiers one and two.
But and, and the case could be that, hey, as a manufacturer of ski, I would be showing or putting ads in, in, in, in texts where they’re talking about skiing.
But if someone would be writing about writing about something else, let’s say as an example.
let’s write here, sports in the winter is fun just gonna give it a headline as well.
A sport in the winter is fun.
Now, when I run this against the A I, you will see that there are slight differences but more importantly, it understands that this has to do with the cross country skiing.
So if I were a manufacturer of skis, this text is not exactly saying anything about the cross country skiing, but it has to do with winter sports ski.
So this would be a perfect opportunity for me to, to, to add or place my ad in this context.
So, if you see what I’m coming to hear is that with this contextual contextual advertising and targeting, you can really start to place ads in a broader context.
So, yeah, I hope this helps to see how powerful the, the A I has become these days and, and what we can see is that more and more customers are taking advantage of this.
All right.
This was, all for today.
So, thank you for listening in and, have a great day.
Thank you.
Bye bye.

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"value": "Skiing",
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