Comparing potential of Käärijä’s and Loreen’s online ad targeting

In this example we will compare Neuwo’s contextual analysis results for Käärijä’s Cha Cha Cha and Loreen’s Tattoo. The results are comparable even though the other song is in Finnish and the other song is in English.

Lyrics for Cha Cha Cha

Rankka viikko ja paljon pitkii päiviä takan
Mielenkiintona piña colada ja rata
Ilta on vielä nuori ja aikaa kumota
Tää jäinen ulkokuori on aika tuhota
Pidän kaksin käsin kiinni juomista niinku
Cha, cha, cha, cha, cha, cha, cha, ei
En mieti huomista ku tartun tuopista niinku
Cha, cha, cha, cha, cha, cha, cha, ei
Haluun olla sekasin ja vapaa huolista niinku
Cha, cha, cha, cha, cha, cha, cha, ei
Ja mä jatkan kunnes en enää pysy tuolissa niinku
Muutama piña colada on jo takana
Silti mul on vielä naamataulu vakava (yeah, yeah, ye-ye-yeah)
Ilta on vielä nuori ja aikaa kumota
Tää jäinen ulkokuori on aika tuhota
Parketti kutsuu mua ku en oo enää lukossa
Niinku cha cha cha mä oon tulossa
Pidän kaksin käsin kiinni juomista niinku
Cha, cha, cha, cha, cha, cha, cha, ei
En mieti huomista ku tartun tuopista niinku
Cha, cha, cha, cha, cha, cha, cha, ei
Haluun olla sekasin ja vapaa huolista niinku
Cha, cha, cha, cha, cha, cha, cha, ei
Ja mä jatkan kunnes en enää pysy tuolissa niinku vou
Nyt lähden tanssimaan
Niinku cha cha cha
Enkä pelkääkään tätä maailmaa
Niinku cha cha cha
Kun mä kaadan päälleni samppanjaa
Cha, cha, cha, toinen silmä jo karsastaa
Ja puhe sammaltaa ku tää toinen puoli must vallan saa
Cha, cha, cha, en oo arkena tää mies laisinkaan
En oo mut tänään oon se mies, tänään oon se mies
Nyt lähden tanssimaan
Niinku cha cha cha
Enkä pelkääkään tätä maailmaa
Niinku cha cha cha
Kun mä kaadan päälleni samppanjaa
Niinku cha cha cha
Cha, cha, cha, cha, cha, cha, cha, ahaa
Niinku cha cha cha
Cha, cha, cha, cha, cha, cha, cha
Cha, cha, cha, cha, cha, cha, cha


Hide transcript

Lyrics for Tattoo

I don’t wanna go
But baby, we both know
This is not our time
It’s time to say goodbye
Until we meet again
‘Cause this is not the end
It will come a day
When we will find our way
Violins playing and the angels crying
When the stars align then I’ll be there
No, I don’t care about them all
‘Cause all I want is to be loved
And all I care about is you
You’re stuck on me like a tattoo
No, I don’t care about the pain
I’ll walk through fire and through rain
Just to get closer to you
You’re stuck on me like a tattoo
I’m letting my hair down
I’m taking it cool
You got my heart in your hand
Don’t lose it, my friend
It’s all that I got
Violins playing and the angels crying
When the stars align then I’ll be there
No, I don’t care about them all
‘Cause all I want is to be loved
And all I care about is you
You’re stuck on me like a tattoo
No, I don’t care about the pain
I’ll walk through fire and through rain
Just to get closer to you
You’re stuck on me like a tattoo
No, I don’t care about them all
‘Cause all I want is to be loved
And all I care about is you
You’re stuck on me like a tattoo
I don’t care about the pain
I’ll walk through fire and through rain
Just to get closer to you
You’re stuck on me like a tattoo
All I care about is love
No
All I care about is love
You’re stuck on me like a tattoo

Hide transcript

Contextual Analysis Results by Neuwo AI

{
"tags": [
{
"URI": "
<https://tags.neuwo.ai/masterID101156>",
"value": "Dance",
"score": "0.76886"
},
{
"URI": "<https://tags.neuwo.ai/masterID103007>",
"value": "Music",
"score": "0.57021"
},
{
"URI": "<https://tags.neuwo.ai/masterID103348>",
"value": "Performing Arts and Concerts",
"score": "0.28795"
},
{
"URI": "<https://tags.neuwo.ai/masterID101803>",
"value": "Food and Drink",
"score": "0.26183"
},
{
"URI": "<https://tags.neuwo.ai/masterID100288>",
"value": "Audio",
"score": "0.25248"
},
{
"URI": "<https://tags.neuwo.ai/masterID104184>",
"value": "Singing and Singers",
"score": "0.2522"
},
{
"URI": "<https://tags.neuwo.ai/masterID100747>",
"value": "Children and Youth",
"score": "0.2145"
},
{
"URI": "<https://tags.neuwo.ai/masterID100134>",
"value": "Alcoholic Beverages",
"score": "0.21266"
},
{
"URI": "<https://tags.neuwo.ai/masterID101163>",
"value": "Dancers",
"score": "0.19997"
},
{
"URI": "<https://tags.neuwo.ai/masterID103023>",
"value": "Musicians and Bands",
"score": "0.18723"
},
{
"URI": "<https://tags.neuwo.ai/masterID103304>",
"value": "Partying",
"score": "0.16481"
},
{
"URI": "<https://tags.neuwo.ai/masterID101377>",
"value": "Drunkenness",
"score": "0.15544"
},
{
"URI": "<https://tags.neuwo.ai/masterID104765>",
"value": "Tv and Films",
"score": "0.13165"
},
{
"URI": "<https://tags.neuwo.ai/masterID101162>",
"value": "Dance Teachers",
"score": "0.11556"
},
{
"URI": "
<https://tags.neuwo.ai/masterID103646>",
"value": "Public Holidays and Celebrations",
"score": "0.11021"
}


],
"brand_safety": {
"BS_score": "1.0",
"BS_indication": "yes"
},


"marketing_categories": {
"iab_tier_1": [

{
"ID": "IAB1",
"label": "Arts & Entertainment",
"relevance": "0.62491"
}

],
"iab_tier_2": [
{
"ID": "IAB8-18",
"label": "Wine",
"relevance": "0.89196"
}
]
}
}


























Hide Neuwo’s results

Contextual Analysis Results by Neuwo AI

{
"tags": [
{
"URI": "<https://tags.neuwo.ai/masterID104571>",
"value": "Tattoo",
"score": "0.95242"
},
{
"URI": "<https://tags.neuwo.ai/masterID103007>",
"value": "Music",
"score": "0.75884"
},
{
"URI": "<https://tags.neuwo.ai/masterID104184>",
"value": "Singing and Singers",
"score": "0.48812"
},
{
"URI": "<https://tags.neuwo.ai/masterID100288>",
"value": "Audio",
"score": "0.45282"
},
{
"URI": "<https://tags.neuwo.ai/masterID101504>",
"value": "Emotional Life",
"score": "0.39753"
},
{
"URI": "<https://tags.neuwo.ai/masterID103023>",
"value": "Musicians and Bands",
"score": "0.34874"
},
{
"URI": "<https://tags.neuwo.ai/masterID102655>",
"value": "Love Emotion",
"score": "0.28332"
},
{
"URI": "<https://tags.neuwo.ai/masterID101505>",
"value": "Emotions",
"score": "0.28007"
},
{
"URI": "<https://tags.neuwo.ai/masterID104222>",
"value": "Sleep",
"score": "0.25582"
},
{
"URI": "<https://tags.neuwo.ai/masterID103646>",
"value": "Public Holidays and Celebrations",
"score": "0.22071"
},
{
"URI": "<https://tags.neuwo.ai/masterID101628>",
"value": "Eyes",
"score": "0.18636"
},
{
"URI": "<https://tags.neuwo.ai/masterID101156>",
"value": "Dance",
"score": "0.18274"
},
{
"URI": "<https://tags.neuwo.ai/masterID104986>",
"value": "Weather",
"score": "0.18"
},
{
"URI": "<https://tags.neuwo.ai/masterID103908>",
"value": "Romance",
"score": "0.17382"
},
{
"URI": "<https://tags.neuwo.ai/masterID104323>",
"value": "Sound Physics",
"score": "0.16217"
}
],


"brand_safety": {
"BS_score": "1.0",
"BS_indication": "yes"
},


"marketing_categories": {
"iab_tier_1": [
{
"ID": "IAB18",
"label": "Style & Fashion",
"relevance": "0.52068"
},
{
"ID": "IAB1",
"label": "Arts & Entertainment",
"relevance": "0.49284"
},
{
"ID": "IAB10",
"label": "Home & Garden",
"relevance": "0.21468"
}
],
"iab_tier_2": [
{
"ID": "IAB1-6",
"label": "Music",
"relevance": "0.91371"
},
{
"ID": "IAB18-2",
"label": "Body Art",
"relevance": "0.85183"
},
{
"ID": "IAB18-3",
"label": "Fashion",
"relevance": "0.54022"
},
{
"ID": "IAB9-1",
"label": "Art/Technology",
"relevance": "0.2791"
}
]
}
}

Hide Neuwo’s results

Related posts

Leave a Comment